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We are delivering expert knowledge for market research and marketing for 40 years – in 2014 for more than 30 years under the brand planung&analyse.

Since 1992 the magazine planung&analyse is – besides 90 other publications – published by Deutscher Fachverlag. planung&analyse – Magazine for Market Research & Marketing is one of the leading magazines for market research and marketing and publishes six editions per year covering best practices and case studies on projects, concepts and methodologies. More than half of the readership are research buyers regularly seeking information on latest methodologies and possibilities for conducting market research.

The spectrum is complemented by a special issue for the Lebensmittel Zeitung, the leading trade and business paper of the consumer goods sector in Germany, with focus on FMCG and the retail industry (in German only).

The p&a Career Guide Market Research Germany presents the multitude of subjects in the field of market research as an exciting professional field to young professionals and students. It highlights specific areas of work, portrays individual careers und introduces employers with their specific requirements and job profiles. The print run of 7,000 copies is spread via partner universities to students and additionally distributed at career event such as the LZ-Career Day.

The annually updated bilingual German and English p&a Directory of Market and Marketing Research gives a compact and informative overview of service providers in the field of market research.

The online portal launched in 2000, provides the market research community with daily industry news, supplemented by the weekly newsletter in German.

Since 2000, the annual congress M-Motion-Day is an industry meeting point, since 2010 supplemented by the congress MAFO.

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