Institute & Personen

Top 10 der MaFo-Branche

Die Marktforschungsbranche weltweit wird von The Nielsen Company angeführt, gefolgt von der Kantar Group und IMS Health. Die GfK SE schafft es auf Platz vier.

Hier die Top 10 der Marktforschung, basierend auf dem Honomichl Global Top 25 Report: 

Position			Umsatz1	% im Vergleich
2009	2008	Unternehmen	(US$ millions)	zu 20082
1	1	The Nielsen Company	4,628.0	1.0
2	2	The Kantar Group*	2,823.2	-9.5
3	3	IMS Health Inc.	2,189.7	-2.4
4	4	GfK SE	1,622.8	-6.0
5	5	Ipsos Group S.A.	1,315.0	-3.8
6	6	Synovate	816.4	-9.6
7	7	SymphonyIRI Group	706.3	1.2
8	8	Westat Inc.	502.4	7.0
9	9	Arbitron Inc.	385.0	4.4
10	10	INTAGE Inc.**	368.6	0.3

Notes: * Estimated by Top 25. ** For fiscal year ending March 2010. (1) Total revenues that include non-research activities for some companies are significantly higher. (2) Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures, and excludes currency exchange effects.