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Inhaltsverzeichnisse



Market Research 2001 - Excerpt Content

The WorldWideWeb: An ambitous task for market research


Topic

Practical internet research
by Peter Diem
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E-Business market research as an integrated tool
by Kurt Imminger and Kerstin Ullrich
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Taking the lab to the web
by Christian Stamov Roßnagel
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Online or offline, active or passive: When do you get the same results from dif-ferent methods?
by Anke Müller-Peters, Holger Geissler und Guido Kiell
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Well is there such a thing as online bias or not?
by Axel Dammler and Denise Ullrich
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Using non-reactive observation methods in online research
by Klaus-Peter Wiedmann and Holger Buxel
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Research

Packaging research revisited
by Dirk Frank and Wulf Schlund
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Integrating quantitative analysis methods in qualitative market research processes
by Johannes Simons, Julia Fauth and Carl Vierboom
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Ten years after liberalisation
by Gabriele Kaplitza
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