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Inhaltsverzeichnisse



Market Research 2002 - Excerpt Content

Euro – how did you do it, Europe?


Topic
 
The impact of the new currency on Italians
by Cecilia Gobbi
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The Spaniards prefer their “good old Peseta”
by Monique Ullmer and Tanja Schicker
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German Consumers and the Euro
by Marion Tamme
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The Euro and Market Research – How did you do, Europe?
by Annelore van der Lint
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The Euro and the Europeans
by Markus Klein and Ulrich Rosar
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The Euro: Six months later
by Bernhard Wirtz and Thomas Rodenhausen
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Retail pricing strategies during the introduction of the Euro
by Gabriele Brambach and Alexander Haas
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The financial socialisation of children and adolescents in Europe
by Julia Fauth
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The Germans and the Euro: the loss of a symbol
by Stephan Grünewald and Michael Schütz
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