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Inhaltsverzeichnisse



Market Research 2005 - Excerpt Content

Looking around the world


Marketing Story

The WRIGLEY´S Extra success story: How to achieve and defend successfully a 90 % segment share
by Ralf Mayer de Groot and Elmar Haimerl

 

Topic

Expectations of research buyers and quality standards of international market research
by Andreas Schubert and Karsten Schulte
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Challenges of global research, some remarks and some solutions
by Dirk Frank and Wulf Schlund
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Advertising success internationally – is there a secret formulae or blue-print?
by Shaun Dix
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Consumer behaviour in a newer, larger Europe
by Margit Enke, Anja Geigenmüller, Matthias Hauck and Thomas Peichl
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The ethnic identity of German Turks and TV consumption behavior
by Robert Bügl and Jörg Munkes
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Research online – a global approach for a global tool?
by Emma Smith
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China online
by Stefan Althoff
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Global giga trends driving Internet research
by Dietmar Walter
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Global market research – please don’t let me be misunderstood?
by Hans Jürgen Schmolke
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