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Inhaltsverzeichnisse



Market Research 2006 - Excerpt Content

International Research


Topic

Going global – journeys around the tower of babel
by Justin Gutmann
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Foreign Branding
by Heribert Gierl and Tina Großmann
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How to cope with International Marketing in market research?
by Andreas Schurek
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Cultural brokering for global brands
by Sigrid Schmid and Godehard Wakenhut
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Investigating global brands
by Susanne Honold and Lars Schobinger
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Product range management of shower gels – equalisation across Europe or market specific differentiation?
by Wolfgang Frost, Adriane Hartmann and Nadine Winkler
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How to avoid adventures in Market Research: migrating international brand trackers offline to online
by Bastian Verdel
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Business decision makers - a different animal?
by Martin Stoll, Kay-Volker Koschel and Thomas Kühn
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Researching brands in central and eastern Europe: extraordinary exercise or business as usual?
by Tomas Krasny
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Miners and market researchers- mining for a living
by Poornima Vijayan
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