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Inhaltsverzeichnisse



Market Research 2007 - Excerpt Content

Central an East Europe - Russia


Topic

Taking the fast Lane to Advance to international Standards
by Frank Vöhl-Hitscher
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Success Indicators of Brands in Eastern Europe
by Kishor H. Sridhar
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Brand engineering: A qualitative Approach to Market Research
by Maxim Drozd
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Online Fieldwork in Eastern Europe
by Emma Smith
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Rising Values and Lifestyle Patterns in Russia: New Horizons for Marketing
by Kerstin Ullrich and Tatiana Nufferova
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Effective Marketing Solutions on Account of Psychodrama-Research
by Ralph Ohnemus, Uwe Lebok and Polina Ginzburg
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Generation of the 2000s in the Light of Blog-Sphere
by Sergey Cheikhetov, Konstantin Efimov and Ivan Bezdenezhnykh
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The Russian financial Market: A rapidly growing Sector
by Peter Zalessky
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Banks are no longer boring
by Iryna Ippolitova
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International Product Design of Consumer Goods
by Heribert Gierl, Zhu Yajing and Yang Ziyou
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