ANZEIGE
Folgen Sie uns:
planung & analyse GmbH auf facebook.de planung & analyse auf twitter.de planung & analyse GmbH auf google+ planung & analyse GmbH auf xing

Inhaltsverzeichnisse



Market Research 2010 - Excerpt Content

Topic: Branding in a Global World


Market Plaza

Cross-cultural Research is a Fine Art
Interview with Matthias Fargel, Psyma

International Surveys Usually Cause a Lot of Headaches
Interview with Bernhard Witt, 2x4 Market Research Consulting

Global Brands are Key to Successful Business Growth
Interview with Janet van Rossem, Ipsos

 

Topic

Daily Brand Measurement
by Ted Marzilli, Tim Oesterlau and Holger Geißler
MORE>>

Understanding and Researching Culture
by Silja Maria Wiedeking
MORE>>

Global, Local or Better Glocal?
by Ralph Ohnemus and Florian Klaus
MORE>>

Glocal Netnography
by Thomas Schindlbeck
MORE>>

Innovative Approaches to Analyzing the Price Sensitivity Meter
by Oliver Roll, Lars Hendrik Achterberg, Karl-Georg Herbert and Michael Koch
MORE>>

Brand-related Price Premium in Industrial Markets
by Ute Ritzerfeld-Zell
MORE>>

 

Service

Omnibus Schedule




Facebook Twitter Google LinkedIn Xing Email