p&a Directory 2012

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The Reference Directory for Your Clients!

Key Providers of Market Research Services
Print + Online!

The comprehensive and bilingual p&a Directory of Market and Marketing Research offers a sound reference for all market research services with more than 15 years of experience. Here you find the provider that fits your needs – in Germany and beyond!

Your Advantages

The p&a Directory is a perfect opportunity to proficiently present both your company and the services offered. Your entry benefits from reputation and coverage of the trade magazine planung & analyse!

Print Run and Frequency of Publication

Print run: 5.000 copies
Frequency of publication: annually, print + online

Target Group

High-level decision makers and clients of the market research industry.

Print + Online

Buy one, get one free! – Book your print entry and get your entry online free of charge!
Benefit from cross media: use the advantage of higher awareness and coverage.
Search in p&a Directory – anywhere, any time!

Coverage – Print

Acquire new clients without waste circulation:

Distribution to all subscribers of planung & analyse free of charge.
Targeted distribution to exclusive marketing decision makers and subscribers of HORIZONT– professional magazine serving Germany's marketing, advertising and media community.
Distribution to over 450 research buyers in companies with decision-making authority (PUMa – Platform Company Market Researcher).
Free copy for all congress delegates of the 13. M-Motion-Day and MAFO 2012.
Advertising for p&a Directory in:
- planung & analyse
- HORIZONT
- LebensmittelZeitung (business paper for the consumer goods business)
and further German-speaking and international b2b media for different fields of business.

Presentation/ distribution of the p&a Directory at highly relevant industry events – e.g.:

p&a Congress – M-Motion-Tag
Congress MAFO 2012
dmexco
Events of The Conference Group – organiser of congresses, symposia, and seminars for specialists and executives (www.conferencegroup.de)

Coverage – Online

Mafonavigator at HORIZONT.NET – b2b platform with approx. 250.000 unique users serving Germany’s marketing, advertising and media community! (Source: www.agof.de, June 2011)
p&a Directory Online at planung & analyse.de – platform for market research and marketing with an average of about 24.000 visits per month (as per September 2011).
Continuous and active advertising in p&a newsletter with about 3.800 subscribers (as per September 2011).
Advertising at further dfv German-speaking and international b2b websites.

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p&a Directory's Structure

Your Individual Entry

Standardised information: Compare services offered at one glance

Company Profile (German + English)

Important basic information about your company and how to get in contact.
Synopsis of services offered and geographical scope.

Extras

To visually address the user and for better recollection, ad your company logo!
Advantages online: company logo in hit list and company logo in your entry linked to an arbitrary landing page.
'Today's Provider' at planung-analyse.de: Your company logo is one day exclusively presented in the immediate visible area on the right stage of the welcome page (see on the right).

Individualisation – Extend your Company Profile using the following elements:

Service Profile

What's your expertise?

In addition to the more general listing use free text to further outline your services and thus to confine you from other service providers.
Describe your services, products, USP, philosophy, and methods in detail.
Write your text in German, in English or in both languages.

Personal Profile(s)

Who is my contact, who do I work with?

Present owners, executive managers or researchers of your company in a Personal Profile, with or without photo.
Communicate qualifications, competences and experience of your employees.
Please feel free to enter the Personal Profile in German or in English.
A register of persons with a Personal Profile allows the specific search for persons (print + online).

Advertisement(s)

A picture is worth a thousand words!

Arouse the reader's interest by using a visual depiction of your self-concept.
Present in a picture what words fail to express.
By booking an advertisement you get a banner in your online entry free of charge!

Keywords (German + English)

Guide the user to your entry!

Keywords enable the well-directed search for a specific service.
Increase the access rate for your entry (print + online) by pairs of Keyword in German and English.

p&a Showroom Online

What are the advantages of your studio/telephone studio?

Upgrade your entry in the p&a Directory Online: Include photos and videos to show the advantages of your facilities, location and services!
Write your text in German, in English or in both languages.
p&a Directory + Showroom: Save 40% of the costs of a separately booked Showroom entry.
Update: If needed, we update your entry for you free of charge.

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