Veranstaltungskalender




Aktuelle Termine

 SEMINAR 
23.05.2012 - 25.05.2012
Marketing Strategy - Turning Consumer Insights into Successful Marketing Strategies
München - GfK Academy


Why do some companies succeed while others fail? How can winning marketing strategies be designed, ensuring that products and services meet the needs of different customers and that long-term and profitable relationships are developed with those customers? Through a series of case discussions, this interactive program highlights how to assess market opportunities and identify attractive targets by blending cutting-edge theory with sound marketing practice.


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 SEMINAR 
11.06.2012
Passive methods in market research
Amsterdam, The Netherlands - ESOMAR


The seminar seeks to understand where passive methods are going and how to stay ahead of the game in this evolving area of research. It will explore the up-and-coming technologies that can help researchers become a “fly on the wall” to better interpret and forecast consumer wants and desires.

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 WORKSHOP 
12.06.2012 - 15.06.2012
ESOMAR Summer Academy Workshops
Amsterdam, The Netherlands - ESOMAR


All workshops are run by leading experts in the market research industry. Their extensive knowledge will provide you with an opportunity to learn more about areas of social media research, mobile and online research methods.

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 WORKSHOP 
16.06.2012
2. Tag der Marktforschung
bundesweit - Initiative Markt- und Sozialforschung e.V.


Nach der erfolgreichen Premiere des Aktionstages 2011 wird sich die Markt- und Sozialforschung in Deutschland auch 2012 wieder der Bevölkerung präsentieren.  Der Tag der Marktforschung ist eine Publikumsveranstaltung, bei der Markt- und Sozialforschungsinstitute und Nutzer von Markt- und Sozialforschungsergebnissen ihre Arbeit erlebbar machen. An verschiedenen Veranstaltungsorten hat die Bevölkerung die Gelegenheit, die Markt- und Sozialforschung näher kennen zu lernen und live zu erleben.

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 WORKSHOP 
18.06.2012 - 19.06.2012
Best of Russia
Moscow, Russia - ESOMAR


This event provides market researchers in Russia with a unique opportunity to listen to new methodologies and techniques, foster contacts and strengthen networking opportunities on a local and global level.

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 SEMINAR 
20.06.2012 - 22.06.2012
Innovation Management - Using Consumer Insights to Drive Growth Through Innovation
Rhein-Main-Gebiet - GfK Academy


This program emphasizes new perspectives on how to create, manage and market innovations. It provides practical frameworks for managing the process of developing differentiated and sustainable products and service offerings. The course will explore the role creativity and innovation can play in gaining strategic competitive advantage by challenging traditional ways of doing business.


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