Join the CEE Research Forum

News


2011-09-20

Esomar Congress: “We Have to Take the Advice We Give to Others”

This year’s Congress of the world market research association Esomar is currently taking place 2011 in Amsterdam and has set the topic Impact – Research Reloaded. Ged Parton, CEO Global Clients, Practices and Capabilities at Synovate UK, served as Chair of the programme committee of seven experts from around the world. He talks about the committee work, what to expect from Congress and how it promotes the future of the industry. MORE >>

ADVERT
Join the ESOMAR Congress in Atlanta



p&a international market research


Market Research planung & analyse is the leading special interest magazine for market research in the German-speaking MR community – for over 30 years.
The readership consists of market, media, and marketing researchers in companies (from small businesses up to corporate groups), organisations, universities, and MR agencies as well as research-oriented marketers.
The topics cover the full spectrum of methods for fact-based marketing and management: from qualitative and quantitative methods up to all modes of surveys, new methodologies, and best practices. The bylined articles from agencies and companies as well as from academic research are up to date, well founded and practice-orientated.
The magazine is pubished eight times a year in six German and two English editions. With a print run of 2,300 copies, p&a is almost completely distributed to subscribers.

Subscribe to p&a international market research or order a single issue


Topics


Topics Each issue of planung & analyse highlights a main topic, supplemented by research articles on current methodologies and thematic specials. Please find current topics here.


Information for Authors
You want to contribute an article to planung & analyse? Please see our information for authors as a guideline.

Information for Authors



p&a Directory


p&a Directory The p&a Directory of Market and Marketing Research offers focused industry know-how on market research service providers. All Company Profiles are completely English-German. The directory offers providers of market research services from field work to full service, from software to consulting, from studios to other service providers a platform to present their competence to prospective clients.
The printed edition of the p&a Directory is updated annually and published in April. The p&a Directory is also available for online search here.

Information about booking an entry for your market research company

Order a copy


Media-Kits

p&a Media-Kit Media-Kit (Print and Online) 2012

p&a Media-Kit Directory Media-Kit Directory (Print and Online) 2012