© Rainer Sturm / PIXELIO
2010-07-29

Ipsos Results for first half

Ipsos achieved growth of 14.3% in the first quarter of 2010, and 21.4% in the second, making 18.1% for the first half as a whole. Performance was good between January and March, and excellent between April and June. MORE >>

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planung & analyse - The magazine

Market Research planung & analyse is the leading special interest magazine for market research in the German speaking MR community - for over 30 years.
The readership consists of market, media, and marketing researchers in companies (from small businesses up to corporate groups), organisations, universities, and MR agencies as well as research-oriented marketers.
The topics cover the full spectrum of methods for fact-based marketing and management: from qualitative and quantitative methods up to all modes of surveys, new methodologies, and best practices. The bylined articles from agencies and companies as well as from academic research are up to date, well founded and practice-orientated.
The magazine is pubished seven times a year in six German and one English edition. With a print run of 2,300 copies, planung & analyse is almost completely distributed to subscribers.

Topics 2010

Topics Each issue of planung & analyse highlights a main topic, supplemented by research articles on current methodologies and thematic specials. Please find current topics here.


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Information for Authors



p&a Directory

p&a Directory The p&a Directory of Market and Marketing Research offers focused industry know-how on market research service providers. All company listings are completely English-German. The directory offers providers of market research services from field work to full service, from software to consulting, from studios to other service providers a platform to presents their competence to prospective clients.
The printed edition of the p&a Directory is updated annually and published in April. The p&a Directory is also available for online search here.


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