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Inhaltsverzeichnisse



Heft Market Research 1/1999 - Excerpt Content

Market Research in Eastern Europe: Power of Knowledge for Marketing


Topic

Central and Eastern Europe Market Research
by Jan Herzmann
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Eastern Europe - Easy Game?
by Gabriele Kaplitza
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The Czech Advertising Market
by Michael Bárta
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On the Status of Market Research in the Czech and Slovakian Republics
by Steffen Reichmann
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Market Research and Political Polling in Eastern Europe
by Stephan M. Pieper
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Market Research and Transformation: The Past and Future of Market Research in Hungary
by Ákos Kozák
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Direction: Future - How to get to know and understand young people?
by Mariola Chrzonszcz
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Market Research in Hungary - Value for Forint
by Márta Hoffmann und Ernö Bajai
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The Relationsship between Living Conditions and Consumer Behaviour in Poland
by Dirk Ziems and Jagna Brudzinska
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Evolutionary Trade Patterns in Central and Eastern Europe
by Marina Stefanides
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Radical Changes in Consumer Landscapes - Results of a Study Covering Seven Countries
by Rudolf Bretschneider
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To be or not to be ... An Investor in Poland
by Agnieszka Sora
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Purchasing and Trade on Fluctuation - Conclusions Drawn from Ongoing Consumer Research in Central and Eastern Europe
by Tobias Schediwy
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