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Inhaltsverzeichnisse



Market Research 2000 - Excerpt Content

The European Consumer – International and or National?


Topic

International brand guidance research leads to success
by Ralf Mayer de Groot and Peer-Holger Stein
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National and multinational trend research
by Gert Autz, Steve Morantz and Kerstin Müller
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Child and adolescent purchase decisions
by Julia Fauth
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On the road to the European consumer - the food market?
by Wolfgang Twardawa
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The European consumer: Turkish fellow citizens in Germany
by Stephan Duttenhöfer, Bernhard Keller and Stephan Krüger
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Local or global packaging?
by Lianne van den Berg-Weitzel and Gaston van der Laar
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Development of an international brand name
by Heribert Gierl
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Swept under the carpet again: International scaling
by Wulf Schlund
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Non-verbal and intercultural: Psychological online tests on the emotional assessment of brands
by Stefan von Frihling and Joachim Mensing
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What makes China's consumers tick?
by Hans Peter Graf and Roland Rosset
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International online research: Research without frontiers?
by Frank Knapp
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Reliability of online-administered questionnaires: More than a catchword?
by Thomas Rodenhausen and Andreas Ohde
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